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I like to experience clothes, you know: The Role of Online Resale Platforms in Consumers’ Fashion Consumption
University of Borås, Faculty of Textiles, Engineering and Business.
University of Borås, Faculty of Textiles, Engineering and Business.
2021 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Sustainable development
Sustainable Development/Sustainability is used as a subject keyword for the thesis
Abstract [en]

The study aims to gain insights on whether the use of online resale platforms alter the relationship that consumers have with their clothes and how that - as a consequence - leads to a changed consumption pattern. With the awareness of the significance of resale, potentially causing wide-scale industrial changes, the aim is also to examine the possible environmental effects resale can have. In seeking to explain this phenomena, this study undertakes a qualitative research strategy with an abductive approach. The primary data consists of semi-structured in-depth interviews conducted with respondents from a younger consumer group who are or have been frequent users of online resale platforms and holds a noticeable interest in fashion. A thematic analysis was then conducted as a framework to analyse the interview data, resulting in a structure of first order and second order concepts as themes. The findings indicate that the use of resale platforms enables the consumer to engage with garments at a higher level of pace, quantity, and variety. The convenience with which the user can purchase and dispose of garments causes a continuous inflow and outflow of clothes. This - consequently - may call attention to the possible negative environmental effects resale platforms may lead to. This study adds value to the intersection of fields concerning fashion consumption and sustainability. 

Place, publisher, year, edition, pages
2021.
Keywords [en]
Resale platforms, online clothing resale, liquid consumption, fashion cycle, sustainability
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hb:diva-26516OAI: oai:DiVA.org:hb-26516DiVA, id: diva2:1596370
Available from: 2021-09-22 Created: 2021-09-22 Last updated: 2021-09-22Bibliographically approved

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CiteExportLink to record
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Citation style
  • harvard-cite-them-right
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf