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E-livsmedelsbutikers tillgänglighet under en pandemi: En fallstudie utifrån äldre användares upplevelser och behov
University of Borås, Faculty of Librarianship, Information, Education and IT.
University of Borås, Faculty of Librarianship, Information, Education and IT.
2021 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
E-grocery accessibility during a pandemic : A case study based on older users´ experiences and needs (English)
Abstract [en]

Due to the global pandemic Covid-19, a large part of the physical trade has now been moved online. One industry that experienced a massive rise in sales during 2020 was e-grocery. The at-risk group that has increased their e-grocery shopping the most is people over the age of 65, and studies show that in Sweden, one-tenth of all pensioners have tried grocery shopping online for the first time during the pandemic (Internetstiftelsen, 2020). However, despite a jump in the older population's use of e-grocery websites, they are still largely underrepresented. This can partially be attributed to physical and cognitive limitations as a result of aging. This study intended to evaluate popular Swedish e-grocery websites to determine the level of adherence to established guidelines compiled by the World Wide Web Consortium (W3C) to promote web accessibility for older users. Our results show that all websites struggled to conform to several of the guidelines and success criteria included in WCAG 2.1. Furthermore, we studied older users' experiences and needs in regards to e-grocery websites through a web survey. The results of our data collection indicate that many of the barriers reported by older users today are not covered in the current version of WCAG.

Place, publisher, year, edition, pages
2021.
Keywords [sv]
Webbtillgänglighet, e-handel, livsmedelsbutiker online, äldre användare, WCAG, tillgänglighetsriktlinjer, UX
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-26457OAI: oai:DiVA.org:hb-26457DiVA, id: diva2:1595117
Available from: 2021-09-20 Created: 2021-09-17 Last updated: 2022-03-02Bibliographically approved

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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • harvard-cite-them-right
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf