Building Information Modelling (BIM) is claimed to transform the Architecture, Engineering and Construction (AEC) industry, whereas current research has argued that diffusion of BIM use proceeds at a slower rate than the optimistic predictions. Despite that potential of BIM is higher in industrialized housebuilding, the trade express similar characteristics as traditional construction both in terms of BIM sue but also organization of assets. The aim of this paper is to present a conceptual framework for digital development in industrialized timber housing. Data were gathered from eight industrialized housebuilding companies in a mixed approach with interviews, focus groups and a survey. The analysis presents the current use of BIM and digital tools and prioritized development areas within this domain. By adding a theoretical overview of current research for industrialized housebuilding with focus on platform strategies and digital development a framework is drawn. Problems with transfer in the interfaces between software were emphasized. Current research on developing a system for Product Lifecycle Management (PLM) in industrialized housebuilding indicate a path forward. A PLM system facilitates the development of digital developments such as digital twins and smart products, which possess the potentials to generate crucial feedback, which is crucial for the competitiveness and efficiency of industrialized housebuilding. Thus, for a trade with high levels of complexity, a move towards a fully functional PLM system might not only be desirable but decisive.