The aim of this thesis was to gain insight into how children's librarians, at public libraries, work to promote reading towards children between the ages of 6 and 16. The two main purposes were to study the view of reading and investigate how they   approach the multimodal world where digital media and tools make a complement to traditional media and how the work with  them can be related to reading motivation. 

The methods used in this study were semi structured interviews and qualitative content analysis. Five children's librarians were interviewed. To analyze the responses from the interviews, we used a motivational theory to study how motivational factors are used in reading promotion. We also used a theory which includes different views of reading. Our results show that the view of reading reflects how the librarians perform their reading promotion. The respondents are mostly positive to both traditional and digital media and tools. They appreciate various media and tools and tend to use several formats. One of the respondents describes her work, with different media to promote reading, in terms of “having a toolkit to work with” and that different media inspire the use of another. The study also shows that motivation is an important factor to be considered in the work of reading promotion. Motivation can, for example, be reached within the children’s and young adults´ own interests and the media formats that they prefer.