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Mellanchefen – den klämda rollen som budbärare: En kvalitativ studie av intern strategisk kommunikation utifrån mellanchefens perspektiv
2021 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesisAlternative title
The middle manager - the role as messenger : A qualitative study of internal strategic communication from the middle manager's perspective (English)
Abstract [en]

Communication is becoming increasingly important in leadership and greater demands are placed on communication between manager and employees. The requirement for the manager is to create an understanding of commitment to goals, values and views. It also requires the manager to have the ability to create dialogue and participation. The purpose of this thesis is to investigate whether and in what way middle managers communicate internally in a strategic way, i.e. links its internal communication to the organization's overall goals. This study shows through qualitative interviews what challenges and opportunities four middle managers experience with their internal communication. The study also shows which factors are important for how managers communicate goals and strategy. The middle managers experience difficulties in creating dialogue about goals and strategy. Rather, it seems to be more about broadcasting information concerning decisions already made. The results also show that significant factors for how managers communicate goals and strategy with their employees depends on the type of organizational structure they are in. The factors that seem to influence are whether the middle managers receive the strategic decisions from the management team or whether they are involved in formulating strategic decisions themselves. 

Place, publisher, year, edition, pages
2021.
Keywords [sv]
Mellanchef, intern kommunikation, strategisk kommunikation
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-24931OAI: oai:DiVA.org:hb-24931DiVA, id: diva2:1527560
Available from: 2021-02-15 Created: 2021-02-11 Last updated: 2021-02-23Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • harvard-cite-them-right
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf