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Faktorer som påverkar olika betalsätt online: En jämförelsestudie mellan faktura, kort och flera alternativ vid handel online.
University of Borås, Faculty of Textiles, Engineering and Business.
University of Borås, Faculty of Textiles, Engineering and Business.
2020 (Swedish)Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesisAlternative title
Factors affecting different payment methods online : A comparative study between invoice, card and multiple alternatives when shopping online. (English)
Abstract [sv]

E-handels snabba utveckling det senaste årtiondet har öppnat upp nya möjligheter för både företag och konsumenter och det har gjort att betalsätten förändrats. I takt med den tekniska utveckling som skett har även konsumenters intentioner och uppfattningar förändrats och faktorer som användbarhet, användarvänlighet, tillit och risk är starkt kopplat till köpbeteende online. De två vanligaste betalsätten för svenska e-handels konsumenter idag är bankkort/kreditkort och faktura. Studiens syfte var att undersöka svenska konsumenters intention och uppfattning av betalningssätten kort och faktura samt situationer med fler betalningsalternativ vid handel online. Till vår hjälp har den teknologiska acceptansmodellen (TAM) används tillsammans Pavlous (2003) e-handels modell för att se om faktorerna de fann också påverkade svenska konsumenter. En enkät togs fram med fokus på tre delar, 1) bankkort/kreditkort, 2) faktura och 3) flera betalsätt. Den insamlade data analyserades med hjälp av SPSS och resultatet visade att faktorn som hade störst påverkan var användbarhet. För betalsätten bankkort/kreditkort och när flera alternativ listades visade analysen att faktorn risk inte påverkade intentionen till att använda betalsätten. Faktura var det betalsätt som upplevdes som minst riskfyllt bland respondenterna. Resultatet visade också att trots bankkort/kreditkort har en högre risk, är de flesta benägna att använda det betalsättet vid nästa köp kontra faktura, som hade en lägre risk vilket kan förklaras att bankkort/kreditkort är det betalsätt i Sverige som används mest.

Abstract [en]

The rapid development of E-commerce over the past decade has opened up new opportunities for both businesses and consumers, and this has changed the payment methods. In line with the technological development that has taken place, consumers' intentions and perceptions have also changed and factors such as usability, ease of use, trust and risk are strongly linked to online purchasing behavior. The two most common payment methods for Swedish e-commerce consumers today are bank cards / credit cards and invoices. The purpose of this study was to examine the intention and perception of payment methods, cards and invoice of Swedish consumers, as well as situations with more payment options when shopping online. To our aid, the Technological Acceptance Model (TAM) has been used together with Pavlous (2003) e-commerce model to see if the factors they found also affected Swedish consumers. A questionnaire was developed focusing on three parts, 1) bank card / credit card, 2) invoice and 3) several payment methods. The data collected were analyzed using SPSS and the results showed that the factor that had the greatest impact was usability. For the payment methods bank card / credit card and when several options were listed, the analysis showed that the risk factor did not affect the intention to use the payment methods. Invoice was the payment method that was perceived as least risky among the respondents. The result also showed that although bank cards / credit cards have a higher risk, most people are inclined to use the payment method in the next purchase, as opposed to invoice, which had a lower risk which can be explained by bank card / credit card being the most used payment method in Sweden.

Place, publisher, year, edition, pages
2020.
Keywords [en]
Technology Acceptance Model, TAM, E-commerce, Payment methods online, Trust, Risk and Consumer behaviour.
Keywords [sv]
Teknologiska acceptansmodellen, TAM, E-handel, Betalsätt online, Tillit, Risk och Konsumentbeteende.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hb:diva-24366OAI: oai:DiVA.org:hb-24366DiVA, id: diva2:1507711
Subject / course
Business Administration
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Examiners
Available from: 2020-12-18 Created: 2020-12-08 Last updated: 2020-12-18Bibliographically approved

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VT2020KF28(1373 kB)322 downloads
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