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Riskattityder inom socialt entreprenörskap: Undersökning av altruismens påverkan
University of Borås, Faculty of Textiles, Engineering and Business.
University of Borås, Faculty of Textiles, Engineering and Business.
2020 (Swedish)Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesisAlternative title
Risk attitudes in social entrepreneurship (English)
Abstract [sv]

Studien syftar till att undersöka sociala entreprenörers attityd till risk och om riskattityden har något samband med karaktärsdraget altruism. Tidigare forskning jämför traditionella entreprenörer med sociala entreprenörer i relation till risk och har funnit olika resultat. En av anledningarna är att risk är komplext och kan undersökas på olika sätt. Dessutom varierar definitionen av socialt entreprenörskap mellan olika studier, områden och länder. Vår studie använder sociala entreprenörer som målgrupp utifrån en bestämd definition och tar genom en enkät reda på deras attityd till risk. Till följd av tidigare studier som riktat in sig på olika personligheter och karaktärsdrag inom vår målgrupp valde vi att studera karaktärsdraget altruism och dess påverkan på riskattityden. Studien undersöker på vilket sätt entreprenörernas grad av altruism kan vara kopplad till deras riskattityd. Insamlade data från 100 sociala entreprenörer används som underlag för Spearman r korrelationstester. Respondenternas svar på olika riskfrågor skapar ett riskindex som sedan analyseras mot deras svar på frågor om altruism. Resultatet visar att det finns korrelationer mellan vissa svar om altruism och riskindexet vilket betyder att altruism är en påverkningsfaktor för sociala entreprenörers riskattityd. Respondenterna visade sig vara relativt riskneutrala med tendens åt det riskaverta hållet mer än att vara risksökande. Vidare visar resultatet att kvinnliga och manliga sociala entreprenörer får vissa liknande samband och vissa helt olika. Dessutom finner studien fler samband mellan de respondenter som anser sig utveckla affärsmässiga lösningar på samhällsproblem jämfört med de som inte gör det.

Abstract [en]

The purpose of this paper is to examine if social entrepreneurs’ risk attitude is correlated to the specific characteristics of their altruism. Previous research has shown different results when comparing traditional entrepreneurs with social entrepreneurs in relation to risk. One of the reasons for this is that risk as a subject is complex and can be studied in many different ways. The definition of social entrepreneurship also varies between different research contexts and countries. The target group in our research is social entrepreneurs from a set definition, and with the use of a survey we find out their attitude towards risk. Previous research has also emphasized the importance of the target groups personalities, characteristics and other traits. Our study originated from the characteristic altruism and its effect on social entrepreneurs’ risk attitude. This study investigates in which way the degree of altruism can correlate to the risk attitude. Data from 100 social entrepreneurs is used to carry out Spearman r correlation in the data. The respondents answers to questions about risky situations created a risk index which was subsequently compared to their answers regarding altruism. The results showed correlations between a number of answers to the questions concerning altruism and the risk index, which means that altruism influence their risk attitude. The respondents turned out to be risk neutral with a tendency towards more risk averse than risk seeking. Furthermore, the results show that the female and male social entrepreneurs have some similar correlations and some with a distinct difference. There are also differences in the results between the respondents who answered yes and no to the question about whether or not they develop business solutions for social problems.This study is written and conducted in Swedish.

Place, publisher, year, edition, pages
2020.
Keywords [en]
social entrepreneurship, risk, attitude, characteristics, altruism
Keywords [sv]
socialt entreprenörskap, risk, attityd, karaktärsdrag, altruism
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hb:diva-24044OAI: oai:DiVA.org:hb-24044DiVA, id: diva2:1501516
Subject / course
Business Administration
Supervisors
Examiners
Available from: 2020-11-20 Created: 2020-11-17 Last updated: 2020-11-20Bibliographically approved

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