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Making a market for alternatives: Marketing devices and the qualification of a vegan milk substitute
Fuentes, Christian
Department of Service Management, Lund University, Helsingborg, Sweden.
ORCID iD:
0000-0001-6687-274x
Fuentes, Maria
Centre for Consumer Science, University of Gothenburg, Gothenburg, Sweden.
2017 (English)
In:
Journal of Marketing Management, ISSN 0267-257X, E-ISSN 1472-1376, Vol. 33, no 7-8, p. 529-555
Article in journal (Refereed) Published
Sustainable development
According to the author(s), the content of this publication falls within the area of sustainable development.
Place, publisher, year, edition, pages
2017. Vol. 33, no 7-8, p. 529-555
National Category
Business Administration
Research subject
Business and IT
Identifiers
URN:
urn:nbn:se:hb:diva-23735
DOI:
10.1080/0267257X.2017.1328456
ISI:
000414522100003
Scopus ID:
2-s2.0-85019744537
OAI: oai:DiVA.org:hb-23735
DiVA, id:
diva2:1461458
Available from:
2020-08-26
Created:
2020-08-26
Last updated:
2021-10-20
Bibliographically approved
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apa
ieee
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harvard-cite-them-right
apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
nn-NO
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