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Effekten av intern kommunikations på organisationsidentifiering: vid en större organisatorisk förändring
University of Borås, Faculty of Textiles, Engineering and Business.
University of Borås, Faculty of Textiles, Engineering and Business.
2020 (Swedish)Independent thesis Advanced level (degree of Master (Two Years)), 240 HE creditsStudent thesisAlternative title
The impact of internal communication on organizational identification : in the event of a major organizational change (English)
Abstract [sv]

Syftet med studien är att undersöka hur företagsledningen internt kommunicerar och effekten av intern kommunikation på organisationsidentifiering vid en större organisatorisk förändring. En kombination av kvalitativ och kvantitativ metod används vilken innehåller deskriptivstatistik av både det kvalitativa och det kvantitativa urvalet. Sju hypotestester genomförs på ett urval av 53 respondenter. Studien genomförs på ett företag i Sverige vilket nyligen genomgått en större organisatorisk förändring. Resultatet visar på en tydlig skillnad mellan ledarnas uppfattade effekter av deras interna kommunikation jämfört med medarbetarnas attityd. Resultatet visar också att ledarnas val av kommunikationskanaler stämde väl överens med vadmedarbetarna föredrar. Däremot finner vi att en tydlig kommunikationsplan saknas in omorganisationen. Vidare visar resultatet att medarbetarna uppvisar en hög grad av organisationsidentifiering efter den organisatoriska förändringen. Studien indikerar att organisationer bör fokusera på den interna marknadsföringen efter att de varit med i ett uppköpför att åstadkomma en hög nivå av organisatorisk identifiering inom organisationen och mellanmedarbetare. 

Abstract [en]

The purpose of the study is to examine how the corporate management communicates internally and the effects of internal communication on organizational identification within a major organizational change. We use a mixed qualitative and quantitative approach including descriptive analysis on both the qualitative and quantitative samples. Seven hypothesis tests are conducted on a sample of 53 participants. The study is carried out at a specific company in Sweden that recently went through a major organizational change. Our findings reveal a difference in leaders perceived effects of their internal communication compared to what the employees perceived. On the contrary, our findings also reveal that the leaders use of communication channels fits well with the employees though a lack of a structured communication plan is identified. The findings also show that the employees show a high degree of organizational identification after the organizational change. The study indicates that organizations should focus on internal marketing after a merger or acquisition in order to gain a high level of organizational identification within the organizations and its employees. This thesis is written in Swedish. 

Place, publisher, year, edition, pages
2020.
Keywords [en]
Internal marketing, Internal communication, Organizational identification, Mergers & acquisitions
Keywords [sv]
Intern marknadsföring, Intern kommunikation, Organisationsidentifiering, Fusioner & förvärv
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hb:diva-23473OAI: oai:DiVA.org:hb-23473DiVA, id: diva2:1450273
Subject / course
Företagsekonomi - Civilekonom
Supervisors
Examiners
Available from: 2021-08-18 Created: 2020-07-01 Last updated: 2021-08-18Bibliographically approved

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VT2020CE06(4208 kB)122 downloads
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CiteExportLink to record
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Citation style
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