Both globally and in Sweden, textile consumption has increased the negative impact on the environment. The reuse of garments is the most efficient method to tackle the problem of unnecessary waste and augmented negative environmental impacts from the fashion industry. In Sweden, there are many different types of second-hand establishments that all work towards a common goal, to make the industry more sustainable. The young consumers are a great driving force behind the rise of the second-hand clothing market, but it is today more common and accepted for women to purchase second-hand garments compared to men. Therefore, the purpose of this study is to investigate young men’s attitude towards the second- hand fashion market. The main findings, according to the interviews, are that the sustainable aspects of second-hand garment shopping were not an important factor. It was expressed that; the second-hand market is still believed to fit a more female demand and a change in concept is needed to possibly make the second-hand market fit the demand of both sexes. Through creating a positive conversation around men that purchase second-hand garments, the market could possibly grow. It is necessary to try to change men’s attitude, to make them feel more comfortable and obliged to share their second-hand experiences. Furthermore, since men are different in their purchasing behavior, it has created a difference in demand for second-hand garments and stores. According to the interviews, additional more traditional store concepts together with garments presented with clarity and simplicity are needed. It was also expressed that more active store personnel and a more welcoming atmosphere would possibly change their attitude. There are many different areas of improvement in men’s attitude towards the second-hand fashion market to be made. According to the interviews, men are positive to second-hand shopping, but a change in attitude is needed to enhance second-hand garment purchasing behavior among men, and especially young men.