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Små skärmar, stor betydelse?: En studie i hur svenska SEO-företag arbetar med sökmotoroptimering i en mobil kontext
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Small screens, big difference? : A study of how Swedish SEO-companies work with search engine optimization in a mobile context. (English)
Abstract [en]

In the summer of 2015, Google revealed that the number of searches conducted through mobile phones, for the first time had exceeded the number of searches conducted via computers. Last year (2018) Google announced that they had begun to both index and rank websites according to the principle of mobile-first. This means that Google now considers the mobile phone, rather than the computer, as the primary device. The aim of this bachelor thesis is to examine what consequences this paradigm shift has for the process of search engine optimizing a website  through the lens of, in this case Swedish, SEO companies. A qualitative approach, using semi-structured interviews was applied with the purpose of gathering insights from the SEO companies on the subject. The findings of this study identify mobile-friendliness as a vital part of the SEO-process, in order to achieve high ranking in search results. Further findings also suggests that core principles of SEO are more likely to clash with core principles of UX-design in a mobile-first context, than when desktop reigned supreme.

Place, publisher, year, edition, pages
2019.
Keywords [sv]
Sökmotoroptimering, SEO, mobile-first, informationsarkitektur, användbarhet, användarupplevelse, UX
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-22912OAI: oai:DiVA.org:hb-22912DiVA, id: diva2:1397055
Available from: 2020-02-27 Created: 2020-02-27 Last updated: 2020-02-27Bibliographically approved

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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-cite-them-right
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf