Digital audiobooks experience growing popularity, and currently represents the fastest growing sector within contemporary publishing. This development has recently led publishers and distributors to develop content that is specifically targeted toward audio consumption. Reflecting the contemporary significance and popularity of podcasts, these new audiobooks draws on the narrative logics and aesthetics of podcasting, as they seek to attract podcast users as well as a traditional literary audience. The presentation will examine this connection between podcasts and audiobooks by focusing on the so-called Storytel Originals, serialized narratives produced specifically for audio consumption by the Swedish producer and distributor of audiobooks, Storytel. How do the Originals series navigate between traditional literary genres and the narrative aesthetics and usage associated with podcasting? What do these audiobook series and podcasts have in common, and how do they differ from each other? Drawing on theoretical work on podcasting, audiobooks and seriality by e.g. Richard Berry, Matthew Rubery and Frank Kelleter, we analyse two Originals series, Virus (2016-2018) and the true crime story, Golden State Killer (2019), comparing the serial narrative structure and usage of these series to that of contemporary podcasts such as Sarah Koenic’s Serial. Analysing similarities and differences between audiobooks and podcasts and focusing on uses of the serial format allow us to trace a connection to the traditional narrative and commercial logics of seriality that characterized, e.g. Victorian feuilleton novels and early radio drama, while also emphasizing how both formats, digital audiobooks and podcasting, develop new approaches to serial audio storytelling. In this way, the presentation will not only examine a new phenomenon in the audiobook sector, but also shed new light on broader developments in the digital distribution and consumption of audio narratives today.
Presentation på konferensen "Podcasting Poetics" 11-12/10 2019, Johannes Gutenberg-Universität Mainz