Consumers' views towards electronic payment tools: users' comparison between Alipay in China and Swish in Sweden
2019 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Abstract [en]
In order to achieve a cashless society, many countries have started to use electronic payment methods and tools to replace traditional payment methods. China and Sweden already have mature electronic payment tools, Swish, and Alipay. In this research, a phenomenological approach was used to interview users comparing two electronic payment tools, the Chinese Alipay and the Swedish Swish. The analysis of the respondents’ answers shows that convenience, security, and cost of electronic payment tools are the most important aspects to them, which is in line with previous research on acceptance, adoption and use of new technology, not only electronic payment tools. Convenience and security were more important. However, too much convenience will affect the interviewees' trust in electronic payment tools because it will make interviewees feel unsafe. Respondents' trust is affected by their own acquaintance; they trust electronic payment tools they know better.
Place, publisher, year, edition, pages
2019.
Keywords [en]
consumers' views, electronic payment tools, EPS, Alipay, Swish
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hb:diva-22395OAI: oai:DiVA.org:hb-22395DiVA, id: diva2:1383964
Subject / course
Business Administration
Supervisors
Examiners
2020-01-102020-01-092020-01-10Bibliographically approved