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Collaborative fashion consumption: A study on implementation barriers for rental services faced by Swedish fashion companies
University of Borås, Faculty of Textiles, Engineering and Business.
2019 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The overarching purpose of this study is to explore what perceived barriers that prevent Swedish fashion companies from implementing rental services to their current business model. A qualitative approach was adopted, where a single case study on the phenomenon of rental services, in the context of collaborative fashion consumption, CFC, was executed. CFC referrers to an alternative way of consumption where consumers have access to already existing garments. The focus of this study, rental services, is the action of providing and consuming products without any transfer of ownership. Multiple sources of data collection were used, consisting of semi-structured interviews with eight company executives representing Swedish fashion companies in three product segments; everyday fashion, performance wear and outdoor wear. The findings showed that six significant barriers were perceived as preventing implementation of rental services; economic, social, lack of information and technological know-how, supply chain, organizational and environmental impact. Moreover, the findings showed interrelated relationships between barriers. For instance, the perception of the social barrier affected the perception of the economic barrier, and the organizational barrier impacted companies’ perception of the informational and technological barrier. By exploring what perceived implementation barriers prevent Swedish fashion companies from adding rental services to their business model, this paper contributes with relevant knowledge to academia as well as to the fashion industry.

Place, publisher, year, edition, pages
2019.
Keywords [en]
Circular Economy, Collaborative Consumption, Collaborative Fashion Consumption, Rental Services, Supply Chain Management
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hb:diva-22055OAI: oai:DiVA.org:hb-22055DiVA, id: diva2:1371673
Subject / course
Textile management
Available from: 2019-11-22 Created: 2019-11-20 Last updated: 2019-11-22Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf