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Textilåtervinning och belöningssystem: En kvalitativ studie kring drivkrafterna bakom hållbart konsumentbeteende
University of Borås, Faculty of Textiles, Engineering and Business.
University of Borås, Faculty of Textiles, Engineering and Business.
University of Borås, Faculty of Textiles, Engineering and Business.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Sustainable development
Sustainable Development/Sustainability is used as a subject keyword for the thesis
Abstract [sv]

I takt med att textilindustrin växer och konsumtionen ökar är det viktigt att belysa problemet kring hur man ska avyttra kläder man inte längre använder. Bara i Sverige slängs det varje år 7,5 kg textilier per person i hushållssoporna. Idag finns en mängd olika alternativ på marknaden som verkar för att ta hand om detta problem, såsom att lämna textilier i klädbutik i utbyte mot en rabattcheck eller liknande ersättning. Denna studie syftar till att undersöka drivkrafterna bakom textilåtervinning i butik samt huruvida initiativ som rabatterbjudanden vid återvinning kan stimulera konsumtion snarare än verka för hållbarhet. Undersökningen baseras på tio semistrukturerade intervjuer som genomfördes på kvinnor i åldrarna 20-26. I intervjuerna framkommer deltagarnas vanor när det kommer till konsumtion och återvinning men även attityder och inställning till butikers återvinningstjänster som innehåller rabatterbjudanden. Det empiriska resultatet har kategoriserats under tre olika teman; Medvetenhet gällande miljö och återvinning, Konsumtion samt Attityder och drivkrafter bakom återvinning i butik. Utifrån dessa teman har vi analyserat vårt resultat med hjälp av tidigare forskning och litteratur inom området. Resultatet av vår studie tyder på hög miljömedvetenhet hos samtliga deltagare samt att dessa försöker agera medvetet i viss utsträckning, men inte alltid prioriterar hållbarhet och miljö. Anledningen till varför man väljer att lämna in kläder i butik är främst av bekvämlighetsskäl, ekonomiska motiv i form av rabatt samt att man upplever att butikerna besitter kunskap om hur kläderna ska hanteras när de väl samlats in.

Abstract [en]

As the textile industry grows larger and overall consumption increases, it is important to highlight the issue regarding disposal method of clothes no longer in use. In Sweden, the yearly disposal of textile in household waste amounts to 7.5 kg per capita. There are currently several different disposal options available, such as handing in apparel in-store in exchange for discounts or similar compensation. This study aims to investigate the drivers behind in-store textile recycling and whether initiatives such as discounts can stimulate further consumption rather than promote sustainability. The study is based on ten semi-structured interviews conducted on women aged 20-26. The interview show the participants' habits related to consumption and recycling, but also their attitudes and thoughts about recycling services including discounts, offered by stores. The empirical result has been categorized under four different themes; Sustainability and recycling awareness, Consumption, Attitudes and drivers behind in-store recycling and The importance of discounts. Based on these themes, we have analyzed our results using previous research and relevant literature within the approached field. The result of our study indicates high environmental awareness for all participants and that these are acting conscious to some extent, however not always prioritizing sustainability and environmental objectives. The main reasons for handing in apparel in-store are convenience, economic motives in terms of discounts and the sentiment that stores possess the knowledge of processing the apparel once they have been collected. 

Place, publisher, year, edition, pages
2019.
Keywords [en]
Consumption, sustainability, clothing disposal, recycling, clothing recycling, consumer behaviour
Keywords [sv]
Konsumtion, avyttring av kläder, hållbarhet, textilåtervinning, återvinning, konsumentbeteende
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hb:diva-22021OAI: oai:DiVA.org:hb-22021DiVA, id: diva2:1370164
Subject / course
Business Administration
Available from: 2019-11-15 Created: 2019-11-14 Last updated: 2019-11-15Bibliographically approved

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Citation style
  • apa
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  • sv-SE
  • Other locale
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Output format
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