Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Kundfokuserad produktutveckling: Kundens påverkan på den textila produktutvecklingen och hur CRM kan förbättra detta
University of Borås, Faculty of Textiles, Engineering and Business.
University of Borås, Faculty of Textiles, Engineering and Business.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Customer-focused product development (English)
Abstract [sv]

Syfte: Studiens huvudsyfte är att undersöka hur företag kan inkludera slutkonsumenten i produktutvecklingen inom den textila värdekedjan och hur CRM kan förbättra detta.

Metod: Arbetet har en deduktiv ansats och både en kvantitativ och kvalitativ forskningsmetod har använts. Datainsamlingen har skett genom djupintervjuer och enkätundersökning.

Resultat och Slutsats: Studien har undersökt hur villiga slutkonsumenter är att vara med och påverka den textila produktutvecklingen till det bättre genom bidragande av egna idéer. Efter datainsamling, djupintervjuer och enkätundersökning visar studien att användning av CRM- villkor är nödvändigt att implementera för att textila aktörer ska fortsätta vara aktuella på marknaden.

Abstract [en]

Purpose: The main purpose of this study is to investigate how the customer influences the product development within the textile value chain and whether CRM can improve this.

Method: The research approach of this thesis is deductive and both a quantitative and a qualitative research have been conducted. Data has been collected through a survey and in-depth interviews.

Results and conclusions: The study has examined how willing consumers are to participate and influence the textile product development through their own ideas. After data collection, in-depth interviews and questionnaire surveys, the study shows that the use of CRM- conditions are necessary to implement for textile operators to remain up-to-date in the market

Place, publisher, year, edition, pages
2019.
Keywords [en]
CRM, sustainable textile product development, premium brand, fashion industry, Sweden
Keywords [sv]
CRM, textil produktutveckling, premiumvarumärke, modeindustrin, Sverige
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:hb:diva-21979OAI: oai:DiVA.org:hb-21979DiVA, id: diva2:1369278
Subject / course
Textilteknologi
Available from: 2019-11-12 Created: 2019-11-11 Last updated: 2019-11-12Bibliographically approved

Open Access in DiVA

fulltext(917 kB)1 downloads
File information
File name FULLTEXT01.pdfFile size 917 kBChecksum SHA-512
8fda6e56e6d093df14e9c0468b71bc4e6a0e4a48340e8134b1da7925e00908fd12c0ab239cab9f8bc14185b19c908eb31daba227eaad9d0b18cd711955da877d
Type fulltextMimetype application/pdf

By organisation
Faculty of Textiles, Engineering and Business
Engineering and Technology

Search outside of DiVA

GoogleGoogle Scholar
Total: 1 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 4 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf