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Sustainability in talk and practice – the organization and function of sustainability in local circular retailing
University of Borås, Faculty of Textiles, Engineering and Business. (Sustainable marketing and consumption research group)ORCID iD: 0000-0002-0018-1185
2019 (English)Conference paper, Oral presentation only (Other academic)
Sustainable development
According to the author(s), the content of this publication falls within the area of sustainable development.
Abstract [en]

Circular economy and re-circulation of products are two reoccurring themes in the scholarly debate about the future of sustainable retailing. There are several examples of stakeholders like retailers, NGOs, charity organizations and municipalities as well as  researchers that try to find functional retail models based on product re-circulation. Many of these initiatives, and the idea of product re-circulation per se, is often motivated with sustainability as the main ar­gument, i.e. that it decreases the production and consumption of new products, and hence re­duces the negative environmental impact. Earlier research in product re-circulation have mostly focused on development of business models, how it practically can be organized and consumer’s attitudes and behaviors in relation to the concept. However, how sustainability is translated into everyday practices in such initiatives is seldom examined. Hence, this paper aims at providing the understanding of how a sustainability discourse is implemented into talk and actions in a re-circulation initiative and what the implementation entails. This study em­ploys an actor-network theory (ANT) perspective and is based on qualitative data gathered through interviews and observations of everyday practices at a reuse-based shopping mall, ReTuna, in Sweden. Findings demonstrate that sustainability is elastic in relation to talk and practice, i.e. that there might be differences between a general argumentation and local inter­pretations. Differences that even can result in counterproductive everyday activities. A result of the elasticity is that the implementation of ideas about sustainable retail is more complex to manage than what is often shown. Thus, it is important to organize and operationalize a con­tinuous discussion about what sustainability in product re-circulation-based retail entails. 

Place, publisher, year, edition, pages
2019.
Keywords [en]
Sustainable fashion retail, Sustainability, Fashion re-circulation, Circular economy
National Category
Business Administration
Research subject
Textiles and Fashion (General)
Identifiers
URN: urn:nbn:se:hb:diva-21921OAI: oai:DiVA.org:hb-21921DiVA, id: diva2:1367732
Conference
FEKIS ämneskonferens 2019, Gävle, 16-17 oktober, 2019.
Available from: 2019-11-05 Created: 2019-11-05 Last updated: 2019-11-11Bibliographically approved

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Hedegård, Lars

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CiteExportLink to record
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  • apa
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