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Transparens: Ett verktyg för hållbarhet i Fast Fashion-branschen?
University of Borås, Faculty of Textiles, Engineering and Business.
University of Borås, Faculty of Textiles, Engineering and Business.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Sustainable development
Sustainable Development/Sustainability is used as a subject keyword for the thesis
Alternative title
Transparency : A tool for sustainability in Fast Fashion industry? (English)
Abstract [sv]

Hållbarhet, vilket kan förklaras som en balans mellan sociala, ekonomiska och ekologiska faktorer, är ett ständigt aktuellt ämne och Transparens ett relativt nytt sådant. Transparens beskrivs som den mängd information som ett företag är villig att avslöja om deras leverantörskedja. Det sägs att människor vill höra klädesplaggets historia, så som vem, var och hur det har blivit tillverkat, men trots detta är Fast Fashion fortfarande ett utbrett koncept. Fast Fashion innebär att företag prioriterar låga priser, kort leveranstid och snabbt föränderliga trender. Denna studie syftar till att undersöka om Transparens kan räknas som ett verktyg för Hållbarhet inom Fast Fashion, utifrån studenters perspektiv. Genom en kvantitativ enkät är förhoppningen att få svar på frågor om vad dessa konsumenter anser om hållbarhet och om det kopplas ihop med Transparens. Studien är menad att bidra till modeföretag med indikationer på konsumenters kunskap och åsikter om ämnet, för att ge dem en eventuell anledning att implementera Transparens i sin verksamhet. Resultaten visar på att intresse för Transparens finns hos målgruppen studenter och indikerar på att dessa ser ett samband mellan Hållbarhet och Transparens.

Abstract [en]

Sustainability, which can be explained as a balance between social, economic and ecological factors, is a constantly relevant topic and Transparency is a relatively new one. Transparency is described as the amount of information a company is willing to disclose about their supply chain. It is said that people want to hear the history of the garment, such as who, where and how it has been manufactured, but despite that, Fast Fashion is still a widespread concept. Fast Fashion means that companies prioritize low prices, short delivery times and fast-changing trends.This study aims at investigating whether Transparency can be regarded as a tool for sustainability in Fast Fashion, based on student perspectives. Through a quantitative survey, the hope is to answer questions about these consumers opinions about sustainability and if it is connected to Transparency. The study is intended to contribute to fashion companies with indications of consumer knowledge and opinions about the subject, to give them a possible reason to implement Transparency in their business. The results show that interest in Transparency is found in the target audience of students, indicating that they see a connection between Sustainability and Transparency. This paper is written in Swedish.

Place, publisher, year, edition, pages
2018.
Keywords [en]
Sustainability, Transparency, Consumers, Fast Fashion
Keywords [sv]
Hållbarhet, Transparens, Konsumenter, Fast Fashion
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hb:diva-21775OAI: oai:DiVA.org:hb-21775DiVA, id: diva2:1354432
Subject / course
Textile management
Available from: 2019-09-25 Created: 2019-09-25 Last updated: 2019-09-25Bibliographically approved

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