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Hållbarhet - bara en attityd inom klädkonsumtion?
University of Borås, Faculty of Textiles, Engineering and Business.
University of Borås, Faculty of Textiles, Engineering and Business.
2019 (Swedish)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Sustainable development
Sustainable Development/Sustainability is used as a subject keyword for the thesis
Alternative title
Sustainability - simply an attitude within apparel consumption? (English)
Abstract [sv]

Syftet med denna studie är att bidra med kunskap om hur människor bortförklarar, bortprioriterar och förskjuter ansvar för hållbar konsumtion. Vi använde oss av en kvalitativansats där vi utförde semi-strukturerade intervjuer med totalt 7 respondenter. Datamaterialet analyserades med hjälp av en tematisk analys där vi fann teman som hjälper oss förklara hur konsumenter resonerar kring sin klädkonsumtion. Den teoretiska utgångspunkten för denna studie grundar sig i självuppfattning för att se hur kläder används och hur hållbarhet förhåller sig. Vi kom fram till att vid klädkonsumtion så förskjuts ansvaret för en hållbar konsumtion och istället är det viktigare att konsumtionen är kongruerande med individens självuppfattning och sociala kontext.

Abstract [en]

This study aims to contribute with knowledge on how people rationalize, de-prioritize andproject responsibility within sustainable consumption. This was achieved through semistructuredinterviews with a total of 7 respondents. The collected material was later analysedusing thematic analysis which helped us explain how consumers reason about their ownapparel consumption. Our theoretical approach bounds in self-concept to see how consumersspeak about their apparel consumption and how sustainability is reflected through it. Weconclude in this paper that consumers project responsibility for sustainable consumption andit is more essential to consume congruently to the individuals self-concept and accordinglywith the social context that people finds themselves in. This paper is written in Swedish.

Place, publisher, year, edition, pages
2019.
Keywords [en]
Sustainability, apparel consumption, attitude behavior gap, self conception, social self, responsibility, consumer behavior, sustainable fashion
Keywords [sv]
Hållbarhet, klädkonsumtion, attityd-beteendegap, självuppfattning, socialt själv, ansvar, konsumentbeteende, hållbart mode
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hb:diva-21615OAI: oai:DiVA.org:hb-21615DiVA, id: diva2:1343017
Subject / course
Företagsekonomi - Civilekonom
Supervisors
Examiners
Available from: 2019-08-26 Created: 2019-08-15 Last updated: 2019-08-26Bibliographically approved

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VT2019CE32(644 kB)23 downloads
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CiteExportLink to record
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Citation style
  • apa
  • harvard1
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Output format
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