Design science research (DSR) has become an accepted as well as legitimated research paradigm within the IS discipline. DSR has had a significant impact on IS research and it has the potential to become even more successful.One reason for not being fully adopted is due to gaps in the understanding of DSR constructs. Our literature review has revealed that constructs often are:abstract, synonymous, overlapping, offering slightly different definitions, and difficult to grasp. One implication of these problems is that it might be hard to communicate research results not only to other researchers within the DSR community but also to other disciplines. Consequently, the purpose of this study has been to suggest a conceptual model that includes key DSR constructs and their relationships that can contribute to the understanding and communication of the DSR phenomenon.