This study aims to examine how web developers work with ecologically sustainable web development and what may impel them to do so. The global impact from the use and development of web products and services are growing in a steady pace. This was inves-tigated through a qualitative study including semi structured interviews with five web developers.

Results and analysis show that web developers today do not work to any great extent with ecologically sustainable web development. The biggest reason for this is ignorance and that there is no correct definition of what it means. Web developers' attitudes are positive towards such work, but the drivers do not match the attitudes, since sustainable work is not a priority. The study shows that there are both opportunities and obstacles to work with ecologically sustainable web development. The greatest opportunities lie in the fact that interest in sustainability increases and that it has positive effects. The biggest obstacles are ignorance and the fact that sustainability is not yet given high priority.