Scrum is a framework used for the entertainment and development of complex systems (Schwaber & Sutherland 2016) and one of the most common agile project management methods at the present time. Agile methods have many advantages over traditional methods as they are more flexible. Many companies that previously used traditional methods, therefore choose to replace their old structure and its methods, to implement agile project management methods instead. This is a demanding task, especially for a larger company and imposes high demands on both management and other staff. Scrum is a framework that is highly dependent on communication. When introducing Scrum, it may be difficult to achieve the level of communication required to promote teamwork. Team members may in some cases need motivation to communicate and contribute to well-functioning teamwork.

The purpose of the study is to investigate the importance of continuous communication, motivation and teamwork among team members in relation to the introduction of Scrum into a larger company. In this study, a qualitative approach was used since data collection took place through semi-structured interviews with open qualitative research questions. Theoretical framework in the study is based on theories of agile methodology, types of agile project management methods, motivation for the introduction of agile project management methods, challenges associated with the introduction of these methods as well as on Scrum roles, activities and artifacts. The reason for the chosen theories is to gain an overview of agile project management methods, especially Scrum, and to investigate how continuous communication is to be secured in teams when introducing Scrum through questions about respondents' personal perceptions regarding motivation categories and teamwork characters. The study results demonstrate that regular meetings, training and exercises while maintaining strong team cohesion encourage continuous communication. Continuously, intrinsic motivation is the most fundamental aspect of a well-functioning team and important for promoting communication in the team and vice versa. The results of the study indicate that in order to establish effective teamwork, continuous communication and motivation between team members are required.