The purpose of this Masters thesis is to investigate librarians views on reading and reading promotion for young people. The main issue is if activities in reading promotion for people between the ages of 13-19 years can result in inspiring non-readers to actually become readers. To find the answers, qualitative interviews were held with eight librarians. The literature review covers research on the reasoning of young people on reading, a historical review of fiction and reading, a review of arguments on the benefits of reading and finally a chapter which concerns reading promotion activities. The result of this study showed that the conceptions of reading promotion and book talk are very complex and that they each can have different meanings. To be able to promote reading successfully my informants need a deeper understanding of the non-reader and of the literature they mediate to them. Reading promotion entails displaying books, book talks, exhibitions, author visits, book acquisition and projects. I found that the informants all are ambitious literature intermediaries with backgrounds as literary scholars, social anthropologists, educationalists, and in marketing as well as being human beings. The arguments for reading are for developing language, knowledge, democracy, identification and experience. Some of the factors that can influence young peoples reading include parents, the media, friends, the books themselves and different models. This study also shows that reading promotion for young people in the age group 13-19 years can, in fact result in inspiring non-readers to actually become readers.