Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
An investigation on consumer behavior and preferences towards apparel, purchase by Indian consumers age 15: 25
University of Borås, Swedish School of Textiles.
2011 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]

The Indian economy has grown over the last 10 years with new jobs created in the ITES sector, Biomedical, Automotive engineering, Apparel manufacturing and Civil engineering. The growth is strongly led by Information Technology Enabled Services (ITES); this is supported by the education sector with increase in the number of students enrolling for higher education and large numbers of students graduating every year thus creating a large pool of technical and managerial manpower. The working class people segment has grown since the economic growth and it has benefited middle class and upper middle class people. Due to the increase in the number of working people and substantial raise in income, spending power has increased over the years, and particularly the young Indians in the age of 15 – 25 like to shop more. The Government of India has laid down strict rules to protect the environment and avoiding child labor but there is no legality followed by companies in providing an ethical environment in means of working time and salary. The increase in food, energy and real estate costs makes people’s lives more difficult at this time. Are we going to follow the western countries and repeat the same mistake leading to a standstill? As resources are getting to near exhaustion, now is the time to think and ask ourselves question of what we are doing and justify ensuring that we buy only for our needs. This study focuses on the consumer behavior of young Indians in the age of 15 – 25 to understand and know their perception towards spending and to show a new path for the society and the industry for a sustainable environment.

Place, publisher, year, edition, pages
University of Borås/Swedish School of Textiles , 2011.
Series
Magisteruppsats ; 2011.9.7
Keywords [en]
consumer behavior, retailing, awareness, ethical
National Category
Design
Identifiers
URN: urn:nbn:se:hb:diva-20856Local ID: 2320/9248OAI: oai:DiVA.org:hb-20856DiVA, id: diva2:1312790
Note
Program: Master programme in Applied Textile ManagementAvailable from: 2019-04-30 Created: 2019-04-30

Open Access in DiVA

fulltext(1260 kB)171 downloads
File information
File name FULLTEXT01.pdfFile size 1260 kBChecksum SHA-512
21dcb9f3cfb7e17f2718b88322f18f1e5032d20fa6c4e0204871b080debe6613f4e2a3c0e2cd6dfc8c32c37b1b73da714c5eeb271cf507124d1017934603bbd9
Type fulltextMimetype application/pdf

By organisation
Swedish School of Textiles
Design

Search outside of DiVA

GoogleGoogle Scholar
Total: 171 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 24 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf