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Bonniers och AB Mariebergs ställning på mediemarknaden en analys av tre skilda debatter åren 1995-1998
University of Borås, Swedish School of Library and Information Science.
2002 (Swedish)Independent thesis Advanced level (degree of Master (One Year))Student thesisAlternative title
Power and Media. An Analysis of three Media Related Debates (English)
Abstract [en]

International media groups and the freedom of speech are two issues that have been questioned during the last years when large media groups control a large amount of public-oriented information. The masters thesis at hand considers three debates that illuminate Bonniers and AB Mariebergs hereinafter referred to as the Bonnier Media Group positions on the media market. The objective of such a study is to establish in the face of the theory on hegemonia, for example from which factors the media actors deduce their argumentation when discussing the above-mentioned topic and the meaning of such a discussion in our time. The thesis also discusses whether freedom of speech and free opinion are affected by the increasing power of the Bonnier Media Group and if they, as a result, have diminished their own cultural and liberal assets, features that are firmly associated with the company. I conclude that various features have come to change the media market during the last years. The widened variety of various kinds of media and new forms of communication has introduced new conditions to the media market. As a consequence of this development and the resulting uncertainty, the Bonnier Media Group is expanding thoroughly, thereby increasing its dominance. However, looking upon the debates and discussions from a hegemonian perspective, there are indications confirming that media in general and the Bonnier Media Group in particular have undertaken a position subordinated to the companies funding commercials. Thus, economic power has superseded political, ideological and cultural power putting the freedom of speech and the free opinion at risk. Accordingly, the Bonnier Media Group is less harmful to these two expressions of freedom than the powerlessness and the dependency arisen through sponsoring enterprises in other trades of business.

Place, publisher, year, edition, pages
University College of Borås. Swedish School of Library and Information Science (SSLIS) , 2002.
Series
Magisteruppsats i biblioteks- och informationsvetenskap vid Bibliotekshögskolan/Biblioteks- och informationsvetenskap, ISSN 1404-0891 ; 2002:81
Keywords [en]
library and information science
Keywords [sv]
biblioteks- och informationsvetenskap
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hb:diva-20814Local ID: 2320/917OAI: oai:DiVA.org:hb-20814DiVA, id: diva2:1312748
Note
Uppsatsnivå: DAvailable from: 2019-04-30 Created: 2019-04-30

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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  • asciidoc
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