Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Marknadsföring på forskningsbibliotek syften och mål, struktur, konsekvenser, uppföljnings- och kontrollmekanismer
University of Borås, Swedish School of Library and Information Science.
University of Borås, Swedish School of Library and Information Science.
2001 (Swedish)Independent thesis Advanced level (degree of Master (One Year))Student thesisAlternative title
The Marketing of University Libraries : Mission and Subject, Structure, Consequences, Analyses and Controls (English)
Abstract [en]

The main subject with this master thesis is to take a closer look at university libraries specially Gothenburg University Librarys operation of marketing the librarys user contact, how it receives various users demands and carry out the interactive and strategic marketing. Marketing is planning, structuring, implementation, analysis and controls of carefully formulated programs, designed to bring voluntary interactions and relations with the target markets, for the purpose of achieving organisational and user satisfaction objectives. The structure of this thesis covers three main parts. Part I reflects the researchers approach to the subject. Marketing researchers such as Grönroos, Kotler, Bryson, De Sáez and Gummesson among others are presented. This part moves on to consider and tell the basic theory of the thesis. Part II describes and analyses our empirical studies which are the interviews. Part III compares the theories of above mentioned researchers approach with the results of our interviews, puts the relationship between the librarys information services and users in the marketing context. Our study shows that the service organisations usually do not have any official documents or plans for their marketing strategies, even though they carry out certain marketing efforts toward their primary groups.

Place, publisher, year, edition, pages
University College of Borås. Swedish School of Library and Information Science (SSLIS) , 2001.
Series
Magisteruppsats i biblioteks- och informationsvetenskap vid Bibliotekshögskolan/Biblioteks- och informationsvetenskap, ISSN 1404-0891 ; 2001:86
Keywords [en]
library and information science
Keywords [sv]
biblioteks- och informationsvetenskap
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hb:diva-20618Local ID: 2320/852OAI: oai:DiVA.org:hb-20618DiVA, id: diva2:1312552
Note
Uppsatsnivå: DAvailable from: 2019-04-30 Created: 2019-04-30

Open Access in DiVA

fulltext(559 kB)9 downloads
File information
File name FULLTEXT01.pdfFile size 559 kBChecksum SHA-512
6f40f485309c61dc1ead9182333cd7974d8146034b2e7c102b54deed960fb5f15260004cf806eaa0c43874aa294fd51a7c4967fc592c348771f2f1de35a85fca
Type fulltextMimetype application/pdf

By organisation
Swedish School of Library and Information Science
Social Sciences

Search outside of DiVA

GoogleGoogle Scholar
Total: 9 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 3 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf