Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Gender Differences in the Fashion Consumption and Store Characteristics in Swedish Clothing Stores
University of Borås, School of Business and IT.
2011 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]

The study examined gender differences in fashion consumption in reflecting to retailing-store characteristics. Observation was conducted in the five different retailing-stores to notice various store displays and consumer behaviors between women and men. Information from various sources including journals, books, stores’ magazines, and stores’ websites were used as additional data in complementing to observation technique. The study found that female were gather shoppers who went shopping for reasons of enjoyment and relaxation. Thus, they like spending time browsing for comparing price, products, and quality. On the other hand, men were hunter shoppers who went shopping for need-driven. As a result, men preferred shop where they can search for their intended items easily. Similarly, shop characteristics were found to reflect and adapt to consumer behavior by gender.

Place, publisher, year, edition, pages
University of Borås/School of Business and Informatics , 2011.
Series
Magisteruppsats ; 2011MF06
Keywords [en]
gender, fashion consumption, consumer behavior, store characteristic
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hb:diva-20616Local ID: 2320/8503OAI: oai:DiVA.org:hb-20616DiVA, id: diva2:1312550
Note
Program: Magisterutbildning i företagsekonomiAvailable from: 2019-04-30 Created: 2019-04-30

Open Access in DiVA

fulltext(1873 kB)482 downloads
File information
File name FULLTEXT01.pdfFile size 1873 kBChecksum SHA-512
737c9f95a6b3bf28ca181cc82a4c5c546e59f4d5450cad69ad92e0926aff67e5120d12c1d009b76aa753daa33226096a4825b61d776fccc69ac164905acefe56
Type fulltextMimetype application/pdf

By organisation
School of Business and IT
Social Sciences

Search outside of DiVA

GoogleGoogle Scholar
Total: 482 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 86 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf