Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Informationsmäklare i Sverige marknadsföringsstrategier och konkurrensmedel i en outvecklad bransch
University of Borås, Swedish School of Library and Information Science.
2001 (Swedish)Independent thesis Advanced level (degree of Master (One Year))Student thesisAlternative title
Information Brokers in Sweden : Marketing Strategies and means of competition in an undeveloped line of business (English)
Abstract [en]

A new line of business has arisen on the Swedish information market. The information broker is still quite an unknown actor but the future seems to hold a prosperous outcome for this kind of alternative information service. The information broker has many definitions but can generally be described as an intermediary between information sources and users. The Swedish market for this kind of information professionals has not yet developed into a big, well-established and lucrative branch as for example the one in the USA. The Swedish actors are still coping with resistance in form of insufficient support from the government, competitiveness from other more established information services and the clienteles lack of understanding the brokers purpose and utility. This paper takes a look at how information brokers, of different sizes and forms, work with marketing strategies and other means of competition to survive and develop on the insecure Swedish information market. The study shows a differentiation in how the different brokers handle their client contacts and market communications. Still most of them seem to recognize the importance of marketing. A trend towards personal contact relation marketing and the use of Internet based selling approaches can also be seen.

Place, publisher, year, edition, pages
University College of Borås. Swedish School of Library and Information Science (SSLIS) , 2001.
Series
Magisteruppsats i biblioteks- och informationsvetenskap vid Bibliotekshögskolan/Biblioteks- och informationsvetenskap, ISSN 1404-0891 ; 2001:78
Keywords [en]
library and information science
Keywords [sv]
biblioteks- och informationsvetenskap
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hb:diva-20612Local ID: 2320/847OAI: oai:DiVA.org:hb-20612DiVA, id: diva2:1312546
Note
Uppsatsnivå: DAvailable from: 2019-04-30 Created: 2019-04-30

Open Access in DiVA

fulltext(370 kB)9 downloads
File information
File name FULLTEXT01.pdfFile size 370 kBChecksum SHA-512
761e26997297276e3efe2ba7a8d678afb4745aaffedd6d4d89414f149346bc7d9dd526f70f4b56712b4c41a502f4c9a5a00983da7cf5b37b9b4ff1eeba746f1a
Type fulltextMimetype application/pdf

By organisation
Swedish School of Library and Information Science
Social Sciences

Search outside of DiVA

GoogleGoogle Scholar
Total: 9 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 3 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf