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Challenges for fashion design entrepreneurship: a study of supporting models
University of Borås, Swedish School of Textiles.
2010 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]

Entrepreneurship in the fashion industry is a substantial issue since the fashion business landscape consists of many small actors that compete on the fashion market. On their way to a distinct position in the textile and fashion world, many fashion design entrepreneurs, who start up an own label, are confronted with personal challenges and a multitude of external obstacles. These companies need a structured venture launch and strong business foundations to survive the always troublesome first years of a new entrepreneurial venture. To run a sustained venture within the apparel industry may be more complex and demanding than one would believe. In the fashion sector several concepts exist in order to support entrepreneurial companies’ growth. Three selected supportive concepts received by fashion entrepreneurs at early stage have been examined and analysed. The supportive models are business incubators for creative entrepreneurs, the partnership of a designer and business partner and the concept of an external professional management.

Place, publisher, year, edition, pages
University of Borås/Swedish School of Textiles , 2010.
Series
Magisteruppsats ; 2010.13.3
Keywords [en]
entrepreneurship, fashion design, company foundation
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hb:diva-20138Local ID: 2320/6730OAI: oai:DiVA.org:hb-20138DiVA, id: diva2:1312072
Note
Program: Magisterutbildning i fashion management med inriktning modemarknadsföringAvailable from: 2019-04-30 Created: 2019-04-30

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf