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Category Management: The effective way of managing retail business.
University of Borås, Swedish School of Textiles.
2010 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]

Today’s fragmented and intensely competitive market place is the obstacle for retailers and suppliers to do business in a traditional way. Even customers have never been more sophisticated. In this perspective, thousands of idea has already been brought though articles, journals and books and thousands of seminars has been hold to define a new way of managing business. Just as an tremendous heat and pressure create diamond, these uncertainties and competitive challenges has produced a new marketing ideas known as category management that offers an wealth of opportunity for those who can adopt with this systematic approach. In this thesis, some definition and structure-oriented phases as well as the challenging area of category management are mentioned. In the next step, a perfect scenario through different stages starting from zero is brought out to show how retailers and suppliers can overcome the power game and collaborate with each other. Finally I have shown that a trust worthy relationship, coupled with in-store implementation of category management, can create a win-win situation for both retailers and suppliers.

Place, publisher, year, edition, pages
University of Borås/Swedish School of Textiles , 2010.
Series
Magisteruppsats ; 2010.9.11
Keywords [en]
category management, marketplace fragmentation, retailer, supplier, ranging and merchandising
National Category
Design
Identifiers
URN: urn:nbn:se:hb:diva-20135Local ID: 2320/6727OAI: oai:DiVA.org:hb-20135DiVA, id: diva2:1312069
Note
Program: Magisterutbildning i Applied Textile ManagementAvailable from: 2019-04-30 Created: 2019-04-30

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf