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QUALITY AS A COMPETITIVE TOOL FOR TAILOR STORE AB
University of Borås, Swedish School of Textiles.
2010 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]

"Customer Satisfaction is a Continuous Process which does not begin or end with a purchase". Slogans of “Quality" can be viewed all around the corners of factories, which has emerged as the managerial imperative from the past decade. But Quality failures, rejections & cancellations are still apparent. Therefore, we should investigate and prepare an action plan to experience the real achievement through producing quality products, to “Delight our Customers". The Author of this study has recognized the extent of misunderstanding, miss management of production process and Quality Systems and did select specific research methods in order to satisfy the aim of the investigation. Moreover, Author has selected one of Swedish based retailer namely Tailor Store AB, company which is very successful in web base mass customization. After analyzing the company Author has published a Quality handbook for the Tailor Store AB.

Place, publisher, year, edition, pages
University of Borås/Swedish School of Textiles , 2010.
Series
Magisteruppsats
Keywords [en]
customer satisfaction, quality, mass customization
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hb:diva-20116Local ID: 2320/6703OAI: oai:DiVA.org:hb-20116DiVA, id: diva2:1312050
Note
Program: Textilekonomutbildningen magisterAvailable from: 2019-04-30 Created: 2019-04-30

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf