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Analysis on fashion design entrepreneurship: Challenges and supporting models
University of Borås, Swedish School of Textiles.
2010 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]

Entrepreneurship in the fashion industry is a substantial issue since the fashionbusiness landscape consists of many small actors that compete on the fashion market.On their way to a distinct position in the textile and fashion world, many fashion designentrepreneurs, who start up an own label, are confronted with personal challenges anda multitude of external obstacles. These companies need a structured venture launchand strong business foundations to survive the always troublesome first years of a newentrepreneurial venture. To run a sustained venture within the apparel industry may bemore complex and demanding than one would believe. In the fashion sector severalconcepts exist in order to support entrepreneurial companies’ growth. Three selectedsupportive concepts received by fashion entrepreneurs at early stage have beenexamined and analysed. The supportive models are business incubators for creativeentrepreneurs, the partnership of a designer and business partner and the concept ofan external professional management.

Place, publisher, year, edition, pages
University of Borås/Swedish School of Textiles , 2010.
Series
Magisteruppsats ; 2010.13.3
Keywords [en]
entrepreneurship, fashion design, company foundation
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hb:diva-20115Local ID: 2320/6702OAI: oai:DiVA.org:hb-20115DiVA, id: diva2:1312049
Note
Program: Magisterutbildning i fashion management med inriktning modemarknadsföringAvailable from: 2019-04-30 Created: 2019-04-30

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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More styles
Language
  • de-DE
  • en-GB
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  • nn-NO
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  • Other locale
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Output format
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