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Ett misslyckat köp: en studie om reklamationsbeteendet hos unga konsumenter
University of Borås, Swedish School of Textiles.
University of Borås, Swedish School of Textiles.
2014 (Swedish)Independent thesis Basic level (university diploma)Student thesis
Abstract [sv]

Studie om reklamationsbeteendet hos unga konsumenter i åldrarna 18-25 (I klädbranschen). Hur agerar de vid missnöje och hur påverkas deras attityd till det aktuella företaget i framtiden? Kan man se några skillnader mellan de manliga och de kvinnliga konsumenterna när det gäller reklamationsbeteendet?

Place, publisher, year, edition, pages
University of Borås/Swedish School of Textiles , 2014.
Series
Högskoleuppsats ; 2014.9.17
Keywords [en]
Ung konsument, reklamation, missnöje
National Category
Design
Identifiers
URN: urn:nbn:se:hb:diva-18022Local ID: 2320/14087OAI: oai:DiVA.org:hb-18022DiVA, id: diva2:1309935
Note
Program: Butikschef, textil och modeAvailable from: 2019-04-30 Created: 2019-04-30

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CiteExportLink to record
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Citation style
  • apa
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  • de-DE
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  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
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