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End of use programs and their effect on brand equity of fashion companies in Sweden
University of Borås, Swedish School of Textiles.
University of Borås, Swedish School of Textiles.
2014 (English)Independent thesis Advanced level (degree of Master (Two Years))Student thesis
Abstract [en]

This paper shows the way end of use programs affect brand equity since they can become a brand’s asset and create competitive advantage under specific circumstances. It is also suggested that through marketing strategies, long term business strategies and transparency it is possible for fashion companies to enhance brand equity and acquire all the positive effects from end of use programs.

Place, publisher, year, edition, pages
University of Borås/Swedish School of Textiles , 2014.
Series
Masteruppsats ; 2014.15.11;2014.16.07
Keywords [en]
end of use programs, brand equity, fashion
National Category
Design
Identifiers
URN: urn:nbn:se:hb:diva-18003Local ID: 2320/14068OAI: oai:DiVA.org:hb-18003DiVA, id: diva2:1309916
Note
Program: Textile Management, Fashion ManagementAvailable from: 2019-04-30 Created: 2019-04-30

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8f92d7af3547b6eefa12accf670378dbb84ec359c1ecd8adf46b3d98b0b0289b60f798680dc594361f472697bafa9f312d3cd7da7b8570451d940ab08ba52d9b
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CiteExportLink to record
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Citation style
  • apa
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Output format
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