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Folkbibliotekarierna och läsfrämjandet: en diskursiv studie av svensk bibliotekspress 2012-2013
University of Borås, Swedish School of Library and Information Science.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesisAlternative title
Public librarians and reading promotion : a discursive analysis of Swedish library press 2012-2013 (English)
Abstract [en]

The aim of this thesis is to examine how the identity of the public librarian with regard to reading is manifested in the library field. The approaches that are taken to reading and readers are examined as well as the consequences different approaches might have. The empirical material is based on 93 articles published in Swedish library journals. The theoretical and methodological starting point is discourse analysis. The application of discourse analysis according to Michel Foucault’s hypotheses reveals three discursive formations regarding the professional identity of public librarians within the framework of reading promotion: The public librarian as guarantor of democracy is related to the public library's original mission of fostering, cultivating and educating citizens. The librarian is expected to make “proper literature” available to the general public. The public librarian as personal trainer highlights a trend in the library field of equating reading with sports where the librarians are expected to win non-readers by recruiting potential readers through sporting activities. The librarian is described as a peppery and spirited coach with the task of making readers out of nonreaders. The public librarian as caregiver of the soul emphasizes the librarian as an empathetic and caring supervisor with therapeutic expertise. The two former formations emphasize masculine reading. The relation between the librarian and the reader can be considered in terms of power. The librarian represents an institutionalized controlling power. The reader emerges as passive and becomes an object of the librarian's mission, good will and expertise and whose job it is to labour for the well-being of both the individual and society in general. Through discourse analysis according to Ernesto Laclau and Chantal Mouffe it is made visible that there is a strong emphasis on a narrow understanding of “reading” and “literature”. The concept of “the book” has a wider significance, however, and includes not just books in printed form, but also books in digital format. When it comes to masculine reading the understanding of “reading” and “literature” tends to be broadened. The utilitarian aspect of reading is articulated. In order to improve reading “quality literature” is required, “lower literature” should primarily be seen as a stepping stone to “advanced” and “fine” literature.

Place, publisher, year, edition, pages
University of Borås/Swedish School of Library and Information Science (SSLIS) , 2014.
Series
Kandidatuppsats ; 2013:57
Keywords [en]
litteratursyn, läsfrämjaridentiteter
Keywords [sv]
läsning, läsfrämjande, folkbibliotekarier, svensk bibliotekspress, diskursanalys
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hb:diva-17693Local ID: 2320/13581OAI: oai:DiVA.org:hb-17693DiVA, id: diva2:1309604
Note
Program: BibliotekarieAvailable from: 2019-04-30 Created: 2019-04-30

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
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Output format
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