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Verka utan att synas: eller bara osynlig? Kommunikatörens roll i den svenska a-kassan.
University of Borås, Swedish School of Library and Information Science.
2013 (Swedish)Independent thesis Advanced level (degree of Master (One Year))Student thesisAlternative title
Operate without being seen : or just plain invisible? The role of the professional communicator in Swedish Unemployment Insurance Funds (English)
Abstract [en]

The purpose of the essay was to examine the role of the professional communicator in the Swedish Unemployment Funds. Focus was on measures carried out by the communicator to enhance and streamline communication and how the communicator supports their coworkers in their own communication role. In order to fulfill the purpose, two main questions were asked;  How do the communicators support and develop their coworkers communication role?  What to the communicators identify as challenges in their work in doing this? The theoretical base of the essay was Heide and Simonssons (2011) challenges for the professional communicator. The theory states that organizations communication processes are the foundation to its existence and development and that the professional communicator therefore needs a solid base with the possibility to monitor the whole organization. A questionnaire was sent to communicators in all Swedish Unemployment Funds and even though the non-response was rather considerable, the answers received was assessed sufficient to make an analysis. The result showed that the support the communicators provide their coworkers is both strategic and operational and that the communicators often act as mentors for coworkers as well as managers. However, only a few of the communicators are used as educators in their organizations. Also, few communicators are represented in higher strategically important forums. A majority of the communicators have to work without a communication strategy, a fact that limits their possibility to support their coworkers. To summarize, communication issues seem to be rather marginalized in the examined organizations.

Place, publisher, year, edition, pages
University of Borås/Swedish School of Library and Information Science (SSLIS) , 2013.
Series
Magisteruppsats i biblioteks- och informationsvetenskap vid institutionen Biblioteks- och informationsvetenskap, ISSN 1654-0247 ; 2013:2
Keywords [en]
kommunikativ roll, organisationskommunikation, strategisk kommunikation
Keywords [sv]
kommunikatör, medarbetarstöd
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hb:diva-17293Local ID: 2320/12580OAI: oai:DiVA.org:hb-17293DiVA, id: diva2:1309201
Note
Program: Magisterutbildning i strategisk information och kommunikationAvailable from: 2019-04-30 Created: 2019-04-30

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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  • text
  • asciidoc
  • rtf