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Biblioteket på Facebook. En studie av hur akademiska bibliotek och folkbibliotek i Sverige använder sig av Facebook.
University of Borås, Swedish School of Library and Information Science.
2013 (Swedish)Independent thesis Advanced level (degree of Master (One Year))Student thesisAlternative title
The Library on Facebook. A study on how academic libraries and public libraries in Sweden use Facebook. (English)
Abstract [en]

This study investigates the use of the social network Facebook among 67 Swedish libraries; 27 academic libraries and 40 public libraries. Data is collected through an analysis of the libraries’ Facebook pages and through an email survey. To analyze the data, a series of statistical analyses were performed. The results indicate that the public libraries more actively posted Facebook updates than the academic libraries and that the libraries that had a policy for use of Facebook/social media more actively posted updates than those libraries that did not have such policy. The libraries use Facebook mainly to post links and photos and to announce events, provide book recommendations, and to emphasize special occasions. The public libraries posted more links and more updates about events, book recommendations, and media recommendations than the academic libraries while the academic libraries posted more updates about digital resources, research results, and job advertisements. At the majority of the libraries’ Facebook pages the communication with the users consists of one-way-communication. The most common reasons to use Facebook that the libraries report are to create a dialogue with the users, to be where the users are, to market the library and to reach out to groups that traditionally are hard to reach out to. Conclusions are that the libraries’ Facebook communication reflects the library as an institution by largely dealing with things that concerns reading and education, and that Facebook is used more as a tool for marketing than as a tool for dialogue with the users.

Place, publisher, year, edition, pages
University of Borås/Swedish School of Library and Information Science (SSLIS) , 2013.
Series
Magisteruppsats i biblioteks- och informationsvetenskap vid institutionen Biblioteks- och informationsvetenskap, ISSN 1654-0247 ; 2013:1
Keywords [en]
Facebook, sociala medier, kommunikation, relationsmarknadsföring, digitala bibliotek
Keywords [sv]
akademiska bibliotek, folkbibliotek
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hb:diva-17079Local ID: 2320/12223OAI: oai:DiVA.org:hb-17079DiVA, id: diva2:1308982
Note
Program: BibliotekarieAvailable from: 2019-04-30 Created: 2019-04-30

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf