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Ensam eller tillsammans?: Om samspel mellan varumärken i ett gemensamt showroom
University of Borås, Swedish School of Textiles.
University of Borås, Swedish School of Textiles.
University of Borås, Swedish School of Textiles.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesisAlternative title
Alone or together? : About the interaction between brands in a common showroom (English)
Abstract [sv]

Studien syftar till att undersöka och analysera flera olika varumärkens möjligheter att samsas i en stor koncern, samt hur man på bästa sätt exponerar dessa varumärken i ett gemensamt showroom. The purpose of the study is to explore and analyze a variety of brands ability to combine in a large group and how to expose these brands the best in a combined showroom.

Place, publisher, year, edition, pages
University of Borås/Swedish School of Textiles , 2012.
Series
Kandidatuppsats ; 2012.14.2
Keywords [en]
profilering, showroom, visual merchandising, brand, profiling
Keywords [sv]
varumärke
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hb:diva-16799Local ID: 2320/11347OAI: oai:DiVA.org:hb-16799DiVA, id: diva2:1308688
Note
Program: Textil produktutveckling med entreprenörs- och affärsinriktningAvailable from: 2019-04-30 Created: 2019-04-30

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf