This paper investigates the ongoing talks between the Swedish library association (Svensk Biblioteksförening) and the Swedish Publishers’ Association (Svenska Förläggareföreningen) regarding a new payment model for e-book loans in Swedish public libraries. The current model allows an ebook to be lent an infinite number of times and for each loan the library pays twenty Swedish kronor to the supplier, Elib, which in turn passes half of that sum on to the publicers. The reason for the talks is that both libraries and publishers have reason to be displeased with the current model. For the libraries it has proven to be an economic challenge, for the already strained library economies, since payment is made directly by the individual library from the media budget. The publishers also have reasons to want a change of model since the compensation they receive from the libraries is not enough for them to continue publishing e-books and making a profit. They argue that to protect the commercial e-book market the principle of free loans has to be replaced by a model that introduces “friction” in the form of limitations on how many times a title can be loaned. This study is based on interviews with representatives from both sides involved in the talks, along with a representative from Elib and a librarian. An analytical tool has been constructed by the author to aid in the process of uncovering arguments and standpoints in the interviews. The analytic framework has been construed from standpoints in the e-book debate. The study's major findings include that both sides have distinctive perspectives on the e-book, one side sees it as a fast and effective way to supply people with literature and information and the other as a commodity to be bought and sold on a market. The challenge is to find means of co-existing.