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Digital företagsidentitet: En studie om corporate identitys relation till företagswebbplatser
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Corporate identity’s relation to corporate websites (English)
Abstract [en]

This study aims to examine corporate identity’s relation to corporate websites. Corporate identity is a contextual concept with different definitions depending on the situation and who you ask. In this study corporate identity is defined as the corporate’s comprehensive identity of visual communication, corporate personality, values and the public opinion of the company. The study also deals with relating subjects such as corporate image, CSR and digital information architecture. In this study three companies’ websites are analyzed (Apple, IKEA and The Coca-Cola Company). The analysis was done through two methods, a qualitative content analysis and a combined qualitative- and quantitative survey. The study concludes that corporate identity is primarily identified through campaigns, products and web design, but also visible, and mainly examined, through the corporate values.

Place, publisher, year, edition, pages
2018.
Keywords [sv]
corporate identity, företagsidentitet, företags webbplatser, digital informationsarkitektur
National Category
Information Systems
Identifiers
URN: urn:nbn:se:hb:diva-15992OAI: oai:DiVA.org:hb-15992DiVA, id: diva2:1305267
Subject / course
Informationsarkitektur - Webbredaktör
Available from: 2019-04-18 Created: 2019-04-16 Last updated: 2019-04-18Bibliographically approved

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fulltext(2950 kB)10 downloads
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Type fulltextMimetype application/pdf

Information Systems

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf