Fashion is one of the elements contributing to human phenomena such as self-concept, social interaction, and cross-cultural communication. Despite the significance of this reality however the link between the consumption of fashion and its lack of sustainability in relation to natural resources is one of ongoing concern. To investigate how large-scale changes in consumption can be encouraged, this paper explores the theoretical potential of dance as a replacement for the emotive person-product relationship related to the fast rate of fashion consumption, an exchange that would not disable essential functions such as expressive self-concept, social interaction, and cross-cultural communication. By refocusing the means of self-expression from material products to gestures and movement, dance and dance/movement therapy can help individuals resist the impulsive and compulsive consumption promoted by the fashion industry. This study identifies a potential for dance and dance movement therapy to reduce an individual's dependence on material goods for self-expression. Further research is needed to develop and evaluate practical implementation of place, scale, and longevity. In addition, research methods need to be developed to evaluate the effectiveness of different dance methods.