This article presents the design, methodology, and materials of an inter‐Nordic, empirical study of literary reading among students in teacher education, in which relations between literary style and experiential aspects of literary reading (e.g. empathy and transportation) were assessed empirically. The primary aim of the article is to introduce paradigms and measures from interdisciplinary empirical research on literary reading which is less known in a Nordic context but which is rapidly gaining momentum internationally. The participants in the study read Katherine Mansfield's short story “The Fly” (1922) in the original version versus in a manipulated version in which typical features of literariness (e.g. metaphors and similes) were removed. Combining quantitative measures of empathy, appreciation of literature, and aspects of reading engagement with qualitative methods, the aim is to probe deeper into readers’ subjective reading experience.