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Reusing Garments: An investigation of influencers to return used garments
University of Borås, Faculty of Textiles, Engineering and Business.
2018 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Sustainable development
Sustainable Development/Sustainability is used as a subject keyword for the thesis
Abstract [en]

Background: A sustainable economy becomes more and more important for most parts of the society. Especially the fashion industry is being criticized for wasting resources and being non-sustainable. Therefore, some textile producers started to implement programs that are aiming on a reuse of garments.

Aims of research: The purpose of this research is to discover how customers can be motivated to return unwanted garments, also considering possible hindering factors. To gather this information it is necessary to build a theoretical framework with customer-based theories. The thesis explored how a second hand multi-brand retailer can take active action in encouraging customers to return unwanted textiles.

Method: This research was conducted as an inductive qualitative research. The data was gathered through semi-structured interviews with several second hand retailers. The analysis was carried out following the Giogia method.

Results: The thesis revealed that the garment disposal behavior is affected by various influences. Influences on the disposal behavior of garment consumers are personal values and believes. The dispose of unwanted garments is often influenced by an ease of handling and the same behavior is followed over the years simply because individuals are used to a certain garment disposal behavior. The largest hindering factors why customers do not return garments to retailers are caused by a lack of information as well as insufficient transparency. This behavior can be affected by second hand retailers by providing improved communication and a motivation to return garments by offering benefits for the customer. The size of the company does not play a major role.

Place, publisher, year, edition, pages
2018.
Keywords [en]
Sustainability, Fashion retail, Extended producer responsibility, Post-consumer textile waste, Second hand retailing
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hb:diva-14708OAI: oai:DiVA.org:hb-14708DiVA, id: diva2:1232468
Subject / course
Textile management
Available from: 2018-08-20 Created: 2018-07-11 Last updated: 2018-08-20Bibliographically approved

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MGTM_2017_18_08(1334 kB)92 downloads
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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • de-DE
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  • nn-NB
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