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Kollaborativ Klädkonsumtion: En studie med inriktning på klädkonsumenters inställning till klädbibliotek
University of Borås, Faculty of Textiles, Engineering and Business.
University of Borås, Faculty of Textiles, Engineering and Business.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Collaborative Fashion Consumption : A study focusing on clothing consumers attitude towards clothing libraries (English)
Abstract [sv]

Klädkonsumenter spelar en aktiv roll i konsumtionsutvecklingen och besitter en kraft att förändra klädkonsumtionen. Över tid har olika motreaktioner till dagens klädkonsumtion etablerats och Product-Service Systems (PSS) erbjuder alternativa konsumtionsmöjligheter. Under PSS faller kollaborativ klädkonsumtion och klädbibliotek, som syftar på byte av ägarskap eller delat ägarskap av modeprodukter.

I studien presenteras Consumer Culture Theory (CCT) som riktar sig mot dynamiken i kulturella och sociala synpunkter. CCT används som teori för att identifiera kopplingar till PSS-perspektiv och huruvida klädbibliotek kan utvecklas till en bredare konsumtionskultur.

Syftet med studien är att undersöka inställningen hos yngre kvinnliga klädkonsumenter till att använda klädbibliotek, genom att titta på kulturella påverkande faktorer. Genom kvalitativa semistrukturerade intervjuer visar resultat på att interna och externa kulturella faktorer bidrar till ökad medvetenhet inom hållbarhet. Allt fler klädkonsumenter förespråkar hållbara konsumtionsalternativ, vilket innebär att klädbibliotek kan få en ökad spridning.

Abstract [en]

Clothing consumers play an active role in the consumption development and have the power to change clothing consumption. Over time, various counter reactions towards today's clothing consumption have been established and Product Service Systems (PSS) offer alternative consumption opportunities. PSS includes collaborative fashion consumption and clothing libraries, which refer to an exchange of ownership or shared ownership of fashion products.

The study presents Consumer Culture Theory (CCT) that aims towards the dynamics of cultura land social perspectives. CCT is used as a theory to identify connections to the PSS perspectiveand whether clothing libraries can evolve into a wider consumer culture.

The purpose of this study is to investigate the attitude of younger female clothing consumers to use clothing libraries, by looking at cultural influencing factors. Through qualitative semistructured interviews, the results show that internal and external cultural factors contribute to an increased awareness of sustainability. More and more clothing consumers advocate sustainable consumption options, which means that clothing libraries can increase its spread.

Place, publisher, year, edition, pages
2018.
Keywords [en]
Collaborative Fashion Consumption, Fashion Libraries, Consumer Culture Theory, Product-Service Systems
Keywords [sv]
Kollaborativ Klädkonsumtion, Klädbibliotek, Consumer Culture Theory, Product-Service Systems
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hb:diva-14676OAI: oai:DiVA.org:hb-14676DiVA, id: diva2:1232266
Subject / course
Textile management
Available from: 2018-07-30 Created: 2018-07-11 Last updated: 2018-07-30Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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