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Webbdesign och förtroende inom e-handel: Hur påverkar webbdesign förtroendet för e-handelswebbplatser?
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Web design and consumer trust within e-commerce : How does web design affect trust towards e-commerce websites? (English)
Abstract [en]

E-commerce has grown to be a big part of our everyday life. Previous research has found webdesign to have a great impact on trust towards e-commerce websites. Various findings indicate that consumers trust is affected by several design aspects. This bachelor thesis aims to find and describe potential correlations between web design and consumer trust within e-commerce using previous research concerning e-commerce, website design and trust as well as a theoretical framework from previous research. A qualitative method is used to gather information about consumers thoughts and opinions on how they consider web site design to affect their trust towards the web site. The study examines a group of consumers and their thoughts and opinions on whether web design has the potential to affect their trust towards the website itself and the company behind it. Findings from this bachelor thesis suggest that consumers do tend to assess a websites trustfulness by how well the webdesign is put together.

Place, publisher, year, edition, pages
2018.
Keywords [sv]
e-handel, webbdesign, förtroende, informationsarkitektur, informationsdesign, navigationsdesign, visuell design
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-14646OAI: oai:DiVA.org:hb-14646DiVA, id: diva2:1232096
Subject / course
Informationsarkitektur - Webbredaktör
Available from: 2018-07-13 Created: 2018-07-10 Last updated: 2018-07-13Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf