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Videoinnehåll i fokus: En studie om hur videoklipp kan påverka användbarheten på en matwebbplats
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Video content in focus : A study on how video clip can affect usability on a food website (English)
Abstract [en]

The purpose of this study is to investigate in which manner a video clip can influence the usability on a website. The website that is used is a prototype of a food website from the business Hypefoodsweden (HFS). The problem is to investigate if video clips are an important improvement for the user experience on the website. By using a qualitative method, which in this case was an observation with interview questions, findings show that how the users perceives the usability and multimodality on the website. With data gathered by the method, I could summarize a result and an analyse to be used to drive discussions and obtain conclusions.

Place, publisher, year, edition, pages
2018.
Keywords [sv]
Användarupplevelse, Användbarhet, Storytelling, Multimodalitet, Videoklipp, Informationsarkitektur
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-14625OAI: oai:DiVA.org:hb-14625DiVA, id: diva2:1231954
Subject / course
Informationsarkitektur - Webbredaktör
Available from: 2018-07-13 Created: 2018-07-10 Last updated: 2018-07-13Bibliographically approved

Open Access in DiVA

fulltext(2013 kB)148 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • harvard-cite-them-right
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf