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Demografiska faktorers påverkan på mobila betalningsapplikationer: utifrån ett risk-, tillit- och servicekvalitetsperspektiv
University of Borås, Faculty of Textiles, Engineering and Business.
University of Borås, Faculty of Textiles, Engineering and Business.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Demographic factors impact on mobile payment applications : based on a risk, trust and service quality perspective (English)
Abstract [sv]

Sverige är idag i framkant av den mobila betalningsteknologin, trots det råder få studier på området som genomförts i Sverige. Samtidigt visar tidigare studier att demografiska faktorer påverkar hur saker och ting uppfattas. Därför har faktorerna ålder, kön och utbildning studerats i förhållande till risk, tillit och servicekvalitet med mobila betalningsapplikationer. Studien grundas i en deduktiv forskningsansats och är en kvalitativ undersökningsmetod. Det empiriska materialet har samlats in genom fokusgrupper baserat på ålder. Urval av deltagare har gjorts genom bekvämlighetsurval. Insamlad data har analyserats genom innehållsanalys. Dessutom har studiens validitet och reliabilitet resonerats kring, även etiska överväganden. Resultatet av studien visar att demografiska faktorer påverkar i viss utsträckning. Ålder och utbildning påverkar hur risk och tillit uppfattas. Däremot påträffas inte kön som en demografisk faktor som påverkar upplevd risk, tillit eller servicekvalitet. Studien visar också att andra demografiska faktorer påverkar, i den här studien framträder Sverige och dess infrastruktur som en betydande faktor till upplevd risk, tillit och servicekvalitet med mobila betalningsapplikationer.

Abstract [en]

Sweden is today in the forefront of mobile payment technology, despite that, there are few studies in the area that have been conducted in Sweden. At the same time, previous studies show that demographic factors affect how things are perceived, therefore the factors age, gender and education have been studied in relation to risk, trust and service quality with mobile payment applications. The study is based on a deductible research effort and is a qualitative survey method. The empirical material has been collected through focus groups based on age. Selection of participants has been made by convenience checkout. The collected data has been analyzed by content analysis. In addition, the validity and reliability of the study have been resonated, including ethical considerations. The result of the study shows that demographic factors affect to a certain extent. Age and education affect how risk and confidence are perceived. However, gender is not found as a demographic factor that affects perceived risk, trust or service quality. The study also shows that other demographic factors influence, in this study, Sweden and its infrastructure appear to be a significant factor in perceived risk, trust and service quality with mobile payment applications.

Place, publisher, year, edition, pages
2018.
Keywords [en]
Mobile payment applications, risk, trust, service quality, technological acceptance model, demography
Keywords [sv]
Mobila betalningsapplikationer, risk, tillit, servicekvalitet, teknologisk acceptansmodell, demografi
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hb:diva-14597OAI: oai:DiVA.org:hb-14597DiVA, id: diva2:1231374
Subject / course
Business Administration
Supervisors
Examiners
Available from: 2018-07-11 Created: 2018-07-06 Last updated: 2018-07-11Bibliographically approved

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VT218KF30(710 kB)5 downloads
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107bb6c072ad7017b4d82cf527cac1cebacfe8ed9cbc9a9a36500c9bdba9258172347ae8bb8e94d469e764307843613deb7d779d8265c7a301e77a924f0dce3e
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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More styles
Language
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  • en-GB
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  • nn-NO
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  • sv-SE
  • Other locale
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Output format
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