Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • harvard-cite-them-right
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Den kulturella faktorn i webbdesign: en undersökning av navigationen på Kungliga Tekniska Högskolans webbplats
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The cultural factor in web design : en undersökning av navigationen på Kungliga Tekniska Högskolans webbplats (English)
Abstract [en]

The aim of this bachelor thesis is to study if culture influences users’ expectations of the organizing and labeling of the website navigation belonging to the KTH Royal Institute of Technology. Based on previous research, we hypothesize that users’ mental models differ depending on cultural heritage and that this in turn will affect the user experience. Using a mixed method approach, the navigation is tested from a usability perspective, focusing on the organization, hierarchy and labeling of content. Methods used are qualitative card sorting and quantitative tree testing to compare international students with Swedish students. The results show no significant differences between the two groups’ mental models. However, neither groups’ expectations correspond with the navigation structure, therefore affecting the user experience negatively.

Place, publisher, year, edition, pages
2018.
Keywords [sv]
user experience, usability, culture, användbarhet, kultur, användarupplevelse, informationsarkitektur, webbdesign
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-14574OAI: oai:DiVA.org:hb-14574DiVA, id: diva2:1230778
Subject / course
Informationsarkitektur - Webbredaktör
Available from: 2018-07-13 Created: 2018-07-04 Last updated: 2018-07-13Bibliographically approved

Open Access in DiVA

fulltext(1963 kB)321 downloads
File information
File name FULLTEXT01.pdfFile size 1963 kBChecksum SHA-512
02cf69aa14fafe3ac334bdba5b9eeb7398bc3979d3cb1ac4ee4985c4b63610d1d1df11134604b83f07b1133c3893546801a87a277de384377308bfdf085baad8
Type fulltextMimetype application/pdf

Information Studies

Search outside of DiVA

GoogleGoogle Scholar
Total: 321 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 461 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • harvard-cite-them-right
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf