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På användares villkor: Att utforma globala navigationssystem på e-handelswebbplatser inom modebranschen
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
On user terms : Designing global navigation systems on e-commerce websites in the fashion industry (English)
Abstract [en]

The aim of the study was to investigate whether users preferred a horizontal or vertical global navigation system on an e-commerce website in the fashion industry. In addition, the purpose was also to investigate what features users expected in a global navigation system and to examine what users considered to be particularly important in the design of labels in global navigation systems. A user centered method called Contextual inquiry was adopted do define user expectations, opinions and needs on global navigation systems in the fashion industry. In the study ten participants participated and studied two e-commerce websites in the fashion industry: ginatricot.com and zara.com. The aspects investigated in relation to global navigation systems were user-centered design, horizontal and vertical global navigation systems, features and labels in a global navigation system. The method contributed to a deeper understanding of how web designers can customize the global navigation system on e-commerce websites in the fashion industry for users. For example, by involving users early in the development process, customizing labels based on user´s languages, designing clear links using easy-to read font and color, implementing the global navigation system on top of the website, using a logo as a home button and implementing a clear search feature in the global navigation system.

Place, publisher, year, edition, pages
2018.
Keywords [sv]
E-handelswebbplatser, Navigationssystem, Användarcentrerad navigation, Informationsarkitektur, Webbdesign
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-14560OAI: oai:DiVA.org:hb-14560DiVA, id: diva2:1230656
Subject / course
Informationsarkitektur - Webbredaktör
Available from: 2018-07-13 Created: 2018-07-04 Last updated: 2018-07-13Bibliographically approved

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Information Studies

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf