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En studie av e-handelskonsumenters behov: Med fokuspå textilindustrin
University of Borås, Faculty of Librarianship, Information, Education and IT.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
A study about E-commerce consumers needs : With focuson the textile industry (English)
Abstract [en]

The focus of this paper is to research a general need on E-commerce websites, and a specific need on websites in the textile industry. The purpose is to get an understanding of what consumers find important when shopping online. The research methods include participants who are experienced with either shopping online and/or the textile industry. The results of the research was made into a development proposal for a company in the textile industry. Their goal is to increase sales and explore new tools for selling their products. The development proposal was made to cater the company's needs.

Place, publisher, year, edition, pages
2017.
Keyword [sv]
Webbshop, textil, kundbehov, e-handel
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-13859OAI: oai:DiVA.org:hb-13859DiVA, id: diva2:1192060
External cooperation
Bocotex
Subject / course
Informationsarkitektur - Webbredaktör
Available from: 2018-03-28 Created: 2018-03-21 Last updated: 2018-03-28Bibliographically approved

Open Access in DiVA

fulltext(881 kB)2 downloads
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File name FULLTEXT01.pdfFile size 881 kBChecksum SHA-512
ae12c2244ea8f625b98297c55632d8e06104e2325bc64b81b4b7965839545d91bc042f8c0d6f7eb548f2b905c631730574442d262860dde06a2e303e2ac8cf82
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf